A Journey Woven in Threads

Welcome to Amehri, where Moroccan tradition meets modern luxury. Here, every rug weaves a tale of craftsmanship, blending New Zealand Merino wool with Berber artistry. Join us in exploring the story of Amehri's creation, our unwavering values, and our mission to bring warmth and elegance to homes across the world.

1. The Genesis of Amehri

Born from a rich Berber heritage, Amehri's story began with the fusion of ancestral craftsmanship and a modern understanding of quality. The passion for crafting rugs with soul was ignited during five enriching years of working closely with Berber artisans, understanding the secrets, and mastering the art of rug weaving.

2. The Amehri Quality

The pursuit of the perfect rug led to a blend of New Zealand Merino and Berber sheep wool, resulting in a soft yet durable product. Endless research, testing, and refinement brought about a rug that embodies both luxury and longevity. The Amehri quality is about more than just a product; it's about preserving a heritage.

3. The Craftsmanship 

With just 50 skilled artisans, each Amehri rug is a labor of love. The rarity of mastering this craft and the time-intensive nature of weaving ensure that each piece is unique and extraordinary. It's not merely a product; it's art, history, and culture woven into every thread.

4. Sustainability and Values 

At Amehri, we believe in ethical sourcing and sustainability. The wool used is responsibly sourced, ensuring the welfare of the sheep and the integrity of the land. Our mission is to create beautiful, sustainable products that respect both the environment and the tradition they emerge from.

5. A Legacy for Generations

The Amehri rug is not just a piece of décor but a treasured possession designed to last. Our rugs are made to be passed down through generations, encapsulating memories, and connecting family bonds. This legacy symbolizes our commitment to quality, art, and love.

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