At the heart of our brand lies a profound respect for the rare and ancient know-how of Berber artisans, who have been perfecting their craft for generations. These artisans, who hail from the majestic snow-capped mountains of the High Atlas, have passed down their unique techniques and traditions from one generation to the next, ensuring that our rugs are not just beautiful, but also imbued with a rich cultural heritage.

Each Amehri rug is a masterpiece, taking up to 100 days to create by hand, knot by knot, thread by thread. We spare no expense in sourcing the most luxurious natural fibers, such as plush wool from Australia, to ensure that our rugs are not only soft to the touch but also of the highest quality.

With Amehri, you're not just investing in a rug, but in a piece of art that will transform any room into a luxurious sanctuary.